• Sara Michalowicz

Twitter to Shut Down Vine

Photo courtesy of adweek.com

Twitter announced on Thursday, October 27 that in the coming months, they will be shutting down Vine, a social media platform in which users can upload and share six-second looping video clips. The platform launched in 2013, but Twitter acquired Vine from co-founder, Rus Yusupov, in 2012 before the service debuted.

Yusupov stated, “Don’t sell your company!” in response to hearing the news of Vine’s shut down.

Twitter stated in a release that, “nothing is happening to the apps, website, or your Vines today.” They informing users that they will be given a heads-up so they can download their Vines before the mobile app shuts down for good. On the other hand, Twitter explained that they will be keeping Vine’s website up indefinitely, to share and download. The company said, “We think it’s important to still be able to watch all the incredible Vines that have been made.”

According to research by Makerly, Vine has struggled to retain its top creators. By July, over half of Vine’s top 9,725 accounts were found to have either been deleted or the users stopped posting to the platform since the beginning of 2016. The Wall Street Journal reported that many stars on Vine were leaving for its social media competitors such as Snapchat, Facebook, Instagram and YouTube.

Many have expressed their disappointment in the shut down by posting their favorite Vines with the hashtag #RIPVine.

Vine videos inspired creativity and had an outsized impact on people’s lives. Vine was without a doubt a pioneer in short-form video and made the 6-second-loop popular, but it failed to innovate.

According to Business Insider, on the same day, Twitter announced they would lay off more than 300 workers, which is 9% of the company’s global workforce, within the company’s sales, partnerships and marketing teams.

Here is the full statement from Twitter:

Important News about Vine

Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.

Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.

What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.

—Team Vine & Twitter

Photo courtesy of Vine

@usf_encounter tweets: