The next step in McDonalds’ ongoing battle to stay on top of the ‘fast food’ food chain is table service.
The new service approach is just one of the many experiments the fast food chain has undertaken in recent months to revamp sales and to compete with higher-end burger restaurants like Five Guys and In-N-Out
According to fortune.com , the company is trying to sustain a domestic sales turnaround, which has seen a recent growth after years of decline. The burger chain has been testing the service at 500 of its domestic stores. Customers in those stores order at the counter or at kiosks and sit down and wait for an employee bring out their food.
McDonald’s will expand the offering in Boston, Chicago, San Francisco, Seattle and Washington, D.C., early next year. Bringing the change to all its stores could take years because it would require franchisees to invest in remodeling and more training for employees.
Steve Easterbrook, McDonald’s chief executive stated, “The new table service model will not affect restaurants’ headcount or labor costs, as the addition of self-service ordering will shift workers who were behind the counter into new roles delivering orders.”
Along with the table service, McDonald’s has an Order-and-Pay app that is set to be unveiled in 2017 in the U.S. and select international markets, including Australia, Canada, France and the UK.
No one knows if these additional services will grow sales without increasing labor costs, thus effecting employees. However, customers can be certain that McDonald’s is working hard to make sure they are ba-da-ba-ba-bah… Lovin’ It.