• Ivan Flores

The Rise of A Fenty Empire

It is truly Rihanna’s world and we are just living in it. Last month, she released her highly anticipated Fenty Beauty cosmetics line, which included a wide range of over 40 foundation shades, meant to complement all skin tones. Rihanna discussed the inspiration behind creating this line at her New York City Sephora launch event. “It was really hard to make a product like that which actually matches all skin tones, but is still invisible, for real,” she said. “I just wanted things that I love. And I also wanted things that girls could fall in love with, of all skin tones. And I keep saying that because it was really important to me.”

According to Us Magazine, the “Twitterverse” swirled with rumors online about a possible Fenty Beauty skincare launch in the works. A photo tweet from user @MrMouthAlmighty displayed a trademark application for skincare products reading “House of Fenty.” On that list of goods included “non-medicated skincare preparations namely, creams, lotions, gels ad toners.” It is a lot coming from Fenty Beauty and people will be ready to buy.

Rihanna has truly proven herself a reliable saleswoman. The singer helped boost Puma’s sales with her Puma Fenty line, naming her the brand’s women’s creative director and her collaboration with the sock brand Stance (Rihanna x Stance) has been a huge success, selling out within minutes every time there’s a new launch. According to Harper’s Bazaar, she launched a stylist agency called "Fr8me" and a photo agency named "A Dog Ate My Homework" in 2015. Rihanna spoke to The Hollywood Reporter on her stylist venture saying, "Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do."

That same year, she inked a sponsorship deal with Samsung worth a reported $25 million which enabled her to release one million free downloads of her album, ANTi, in February 2016. She’s not done just yet.

According to B. Scott, a trademark filing appeared recently for “Fenty Estates Wine and Spirits’” which has led many to speculate the Barbadian native will be entering the liquor business by launching a wine line soon. Only time will tell if the self-proclaimed “bad gal” will release some “Fenty Wine.”

I can’t wait to be glowing with my Fenty Beauty and rocking some Fenty Fashions while enjoying some Fenty Wine. Sounds Fenty-fabulous!

@usf_encounter tweets: