New Diet Coke design and flavors rolling out
President Donald Trump’s favorite beverage, Diet Coke, has a whole new look. The standard can has been ditched in favor of a taller can with a new design. Not only is there a new design but Diet Coke‘s line has been expanded to include four brand new flavors: twisted mango, feisty cherry, ginger lime, and zesty blood orange.
However, there’s a big question that Diet Coke fans all over the world are asking: Did the Coca-Cola Company change the beverage inside the can at all? Well, according to the official Diet Coke FAQ, “Nope. No. Never. No way. Diet Coke still has the same fizzy and refreshing taste you know and love.”
However, fans of the original Diet Coke Cherry and Diet Coke Lime may have a harder time finding their original favorites with the roll out of the new flavors. The Coca-Cola Company’s intention was to give the originals a more “grown up” flavor by replacing them with Feisty Chery and Ginger Lime respectively.
Still, for those die-hard fans who can’t let go of the originals, the Coca-Cola company assured fans that the flavors will still be available online. The official Diet Coke FAQ states that fans “can find Diet Coke® cherry on Amazon.com here. Diet Coke® lime is available via Amazon Fresh and Peapod and will be added to Amazon.com in mid-January.”
Another recent change that Coca-Cola has made to their portfolio was phasing out Coke Zero last summer, which caused fans to take to social media with a mixture of anger and despair. However, the beloved beverage was immediately replaced with Coke Zero Sugar. While the ingredients list between the two are exactly the same, the Coca-Cola portfolio claims they improved the “blend of flavors.”
This new marketing campaign seems like it may be in direct response to millennials’ shift to sparkling waters like La Croix. Diet Coke’s sales have been slumping over the past couple years due to the shift to drinks that millennials see as healthier options.
“We’re modernizing what has made Diet Coke so special for a new generation,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, in company press materials. “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side.”
The Diet Coke Twitter has become much more active as well as a way to attract the attention of millennials, referencing modern culture such as Mean Girls quotes and saying phrases like “hater-ade” and “literal thirst trap.”
Only time will tell if millennials will think this marketing campaign is total fire or a complete cringe fest.