• Emily Plummer

The Future of YouTube

The video sharing website, YouTube, has been under a lot of fire the past few months. From removing videos that contain vulgar language, potentially targeting creators in the LGTB community and removing monetized ads on videos of less popular youtubers. But the story that has stood out the most comes from YouTuber, Logan Paul."

While in Japan for the new year’s Paul filmed a video in a forest nicknamed ‘the suicide forest’, as many Japanese citizens come to that forest to take their own life. Unsurprisingly, he came across a suicide victim in the forest and decided to film himself next to it and even include it in the thumbnail and title of the video.

He has since been heavily ridiculed for featuring the dead body of a Japanese citizen and exploiting the nature of the situation to gain views for his channel. Although YouTube claims to have cut ties with the creator, his channel is still open to viewers on the site and he still able to gain a profit from regular monetized ads.

The only real repercussions have been the postponing of his YouTube Red projects “Foursome” and The Thinning: New World Order” and being banned from using premium monetized ads.

Logan Paul’s actions affect every creator in the YouTube community. Insensitive and careless actions like this lowers creator’s creditability on YouTube and make the term “YouTuber” a four-letter word.

This gives the stigma that no useful or creative content is being produced on the site. With all the beautiful, educational, and truly enriching videos that can be found on YouTube, it is a shame that this is what is given the most attention.

YouTube chose to handle this situation by preventing less popular creators from monetizing their content if it does not meet their criteria. This being that the channel must reach 4,000 hours of view time and increase 1,000 subscribers annually.

To put this into perspective, Logan Paul has over 12 million subscribers, and 2 billion views on his channel. This new regulation which was instated because of him will have no effect on his channel whatsoever, but it will hurt thousands of smaller channels.

Policy changes like this have been common over the past year, and have been causing quite a tizzy amongst the YouTube community. The question that arises from this is: what is the future of YouTube? With content becoming stricter, their exclusive YouTube Red service still struggling to gain customers, and creators on the website growing more frustrated with the implemented restrictions, the odds are not looking that good.

Will YouTube die out in the next five to ten years? It’s highly unlikely considering the size and vast popularity of the site, but it seems apparent that a lot of change will come about in the next few years.

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